Develop and implement comprehensive media strategies aligned with the company's marketing goals and objectives.
Identify target audiences and determine the most effective media channels and platforms for reaching them.
Negotiate and purchase media space across various channels, including digital, print, radio, and television.
Create, edit, and oversee the production of engaging content tailored to different media platforms, including advertisements, press releases, social media posts, and website content.
Ensure all content aligns with the company's brand voice and messaging.
Build and maintain relationships with media outlets, journalists, and industry influencers to secure coverage and enhance the company's media presence.
Respond to media inquiries and coordinate interviews or press conferences as needed.
Conduct market research to stay informed about industry trends, competitive activities, and consumer preferences.
Use research findings to inform media strategies and content development.
Work closely with the marketing and sales teams to ensure media strategies are integrated with overall business objectives.
Coordinate with external agencies and vendors to execute media plans and manage deliverables.
Ensure all media activities comply with industry regulations, company policies, and legal requirements.
Maintain high standards of accuracy and professionalism in all media communications.